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Monday, December 21, 2015
Human Resource Departments and Executive Recruiters are researching candidates online and making judgments based on the results they find. If they find any of these 5 types of results your job prospects could be in trouble.
It has been estimated that more than half of people seeking employment have been rejected because of negative or unflattering public information found on the internet.
If you are not on top of your online reputation and actively managing it, you will have little protection from any kind of negative search result, true or untrue. People are naturally skeptical, one or two bad things will be weighted more heavily in people’s mind than 10 good things when they use the internet to evaluate your character.
Here are 5 examples of the kind of Google results you don’t want to see showing up if you have any concern about your career or professional reputation.
1. Evidence of an arrest
If getting arrested or being investigated with regard to a criminal activity wasn’t bad enough, the internet has the ability make you look guilty by sharing accusations, or arrests far and wide even if they are unfounded or reversed in court. This information could hang around in your Google results for a very long time if responsive action isn’t taken.
2. Getting Bad Press as a result of something you did
You no longer have to be a celebrity in order to get bad press and negative credibility related to your Google results. So many unsuspecting people are getting reprimanded or even dismissed from their job as a result of posting something on a social media platform or sharing a ‘private’ message or thought in confidence that turns out to be blasted all over the internet. Jokes can be taken out of context, and small, often innocent mistakes can spread far and wide through the viral nature of the internet.
3. Unsatisfied Customers or Fake Reviews
Never underestimate the power of a disgruntled customer. Individuals go online to research sole practitioners and service providers for the good, bad and ugly. Having even one bad review (even if it is a false review) if you don’t have many reviews over all can harm your bottom line.
Sadly, there are numerous sites that offer anonymous opportunities for disgruntled people to maliciously post false reviews. These sites are not only bad for your reputation, but they often charge the victim who is attempting to remove the comments and slanderous reviews that were erroneously posted.
HINT: No matter how bad a review might be, it is better to address the customer’s dissatisfaction and do what you can to make them happy. Getting an additional bad review can further effect your online reputation and last for a much longer time. Responding to anonymous posts about you that are aggressively negative and meant to harm you is never a good idea. Responding to reasonable reviews that are negative is not a bad thing, show that you care and offer a solution.
4. Slanderous, Insulting or Defamatory Posts on Your Own Blog
Having a good reputation online so that anyone can look you up is vital. Yet, there will always be people who will post (usually anonymously) anything and everything about you in order harm your reputation. It’s best to be aware and vigilant about your online reputation for this very reason.
So what can you do if you have negative results? Just remember, your online social life and reputation is accessible to millions. You should make every effort possible to make your online image shine.
If you are in need of aid in re-taking charge of your online image and reputation, get in touch with us and we’ll give you everything you need to put your best face forward to the world. Contact us at Help@sociallifemanagement.com
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Description: Having bad results showing up in Google for your name and/or business can ruin your career. Here’s 5 examples of bad Google results.
Keywords: online reputation, bad google results, career, job search, online reputation management
Sunday, December 13, 2015
A company survives on its name and brand recognition. But how do you know if your branding efforts are really achieving what they’re meant to?
Let’s start at the beginning - what is branding anyway?
Oxford defines the word branding as “the promotion of a particular product or company by means of advertising and distinctive design.”
Once you have a good understanding of your brand identity and begin your branding efforts, you'll need to have a way of measuring them. Here are five measureable ways to make sure that you’re on the right track.
1. "Blind" Testing Recognition
Branding is all about connecting with your audience in a recognizable way, in an effort to gain long-term brand loyalty of the customer. If a complete stranger recognizes your logo, that means they feel some sort of connection to the brand. Remember that the most important part of brand recognition is all about getting your customers to know, like and trust you. If you can achieve that then it’s likely they’ll purchase from you when the time comes.
2. Are people talking about it?
One means for gauging the effectiveness of your branding efforts is documenting what percentage of your leads are outbound versus inbound. Do you find yourself having to reach out to potential customers to educate them about your brand or are you getting more inquiries from potential customers who are curious to know more about it? Again, recognition will be your key to a positive brand response.
3. Seek out Feedback
Poll your hot leads, current customers and potential business partners about how they came to find you. What have they heard and from whom? Was the information they heard positive or critical? It’s also important to provide a means of giving feedback for every piece of creative material that your business sends out to the public. If something generates a negative response then you know it’s not quite aligned with your branding goals.
4. Track Everything!
Your brand is geared towards a specific demographic audience. Each time you reach out and introduce a new aspect of your brand, every event should be categorized and tracked. When releasing a press release, article, ad, news report or otherwise, you need to track it and any events that surround it. By doing this you can better implement business decisions based on performance and according to what’s suitable for your target audience.
Tracking Leads is equally important. A good sign that your branding is working is when the number of opt-ins, subscribers, and/or referrals from potential or existing customers is growing. If these groups of people are promoting your brand to those around them, you're well on your way to branding success.
5. Success and Business Growth
Perhaps one of the best ways to measure your branding efforts is to identify whether your business is growing or remaining stagnant. Do you notice higher conversion rates, or quicker closing rates? Is the level of income of your customers growing?
Your brand’s reputation should be of utmost importance to you. But discovering the best ways to measure your branding power is only part of the equation. Having the right tools available is critical to achieving branding success. Having an online brand management platform can be very helpful in achieving one’s branding initiatives in a limited amount of time.
If you’re goal is to improve your brand’s positioning and reputation, get in touch with the experts at Social Life Management.
Thursday, November 12, 2015
Social Life Management’s Social Engine has several features that help you search for mentions and content to help you monitor what people are saying about your brand or business, and new content on topics related to your interests or your business. This aids you in building social media engagement with current followers and attracts new followers as well.
These features give you the kind of information that helps you see relevant pieces of content related to your interests posted on social media that you can share or comment on. You can pick your areas of interest by searching for specific interests, words, or hashtags. Once set, your interests will be automatically updated with fresh content that you can use to engage with your audience with our one click sharing feature.
Our live search feature allows you to quickly search Twitter and Facebook for public mentions of keywords and hashtags quickly.
How does this work?
Let’s say you work for a marketing company and your client suggests that doing a campaign with a celebrity spokesman. The appeal of certain celebrities and can change rapidly. Our social media monitoring tool is a great way to quickly determine how the public is feeling about that celebrity based on social media mentions of him or her. This applies to any search term and hashtag you choose.
Using our live search feature is as simple as adding the chosen celebrity’s name, and then clicking to search Twitter or Facebook. You can easily determine whether the celebrity the client MUST have is “in” or is “out” with the interests of the campaign’s target audience.
There are so many ways this quick and free feature can be utilized, so start using it today!
Looking for things that are currently trending instead of your own interests is so simple, we also display hashtags that are currently trending globally. In addition, you can find hashtags that are trending for a particular country in the compose box.
If you regularly check trending hashtags, you can use those currently popular hashtags by adding them to your messages. You can also create messages around them to get involved and encourage engagement. This also makes your posts highly relevant to what’s currently being talked about on social media.Sign Up for Your 2 Week Free Trial
Wednesday, October 14, 2015
Consumers rely online business listings more than ever to discover new businesses and patronize them. Multiple studies on the accuracy of online business listings have found inaccuracies ranging from 45-73% of the businesses analyzed. Incorrect information on location, phone numbers, and hours of operation frustrate consumers and drive potential customers to competitors.
In surveys of consumer behavior, nearly half of consumers searched for business addresses and hours of operation online before driving to the store. With so many incorrect listings many small businesses have lost and will continue to lose significant numbers of potential customers due to incorrect listings. A customer who travels to the reported location of a business only to find that it is not there is a customer lost for good.
Business directories understand their own legitimacy as a trusted source for consumers is at risk when the information they provide to customers is incorrect. Free online directories are reliant upon business owners to request corrections for their listings. As part of the Social Life Management platform’s local search management service business are able ensure all of their online listings are up to date and accurate. For business owners to do this themselves would require many hours of work that most small business owners simply do not have to spare.
According to FindUSLocal, a local business directory, “most website owners don’t understand the significance of outdated listings. If a business’ listings are incorrect, or even inconsistent, it will cause their search engine rankings to fall, and it may cause confusion among their potential customers.” Social Life Management’s local search management service covers over 100 sites with local business listings, and ensures their accuracy.
Local review sites such as Yelp for instance can have multiple listing of the same business, often with information on one that doesn’t match with information on the other listing or listings. Multiple listings can be confusing for customers, as well as cost a business potential customers. Multiple listings also have the effect of splitting up customer reviews and ratings onto multiple pages where any less than stellar reviews will have more influence than they should.
· A leading search engine optimization service Moz.com highlighted an addition risk that incorrect listings pose to business owners “Let's start with a quick definition. When a local business has more than one listing for a single physical location in an online directory, these other listings are considered duplicates. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business's ability to rank well and win customers.”
“The Google Local Business Information Quality Guidelines speak in very plain language about the number of listings your business can have”
“Do not create more than one listing for each business location, either in a single account or multiple accounts.”
LocalVox an online marketing firm focused on local marketing for small businesses further highlights issues with online listings which are incorrect.
“Ensuring your name, address and phone are EXACTLY consistent on over 100+ business directories is crucial for your ranking on Google Places (100 million local searches per day). Plus all the website links in listings give you great search engine optimization value.”
· In addition to incorrect phone numbers, addresses, and hours of operation, ten to twenty-five percent of business listings across a number of categories have incorrect website addresses as well. An incorrect website address can make it look like you’ve gone out of business.