Monday, December 21, 2015

4 Search Results on Google that Can Ruin Your Career


 

 Human Resource Departments and Executive Recruiters are researching candidates online and making judgments based on the results they find. If they find any of these 5 types of results your job prospects could be in trouble.

It has been estimated that more than half of people seeking employment have been rejected because of negative or unflattering public information found on the internet.

If you are not on top of your online reputation and actively managing it, you will have little protection from any kind of negative search result, true or untrue. People are naturally skeptical, one or two bad things will be weighted more heavily in people’s mind than 10 good things when they use the internet to evaluate your character.

Here are 5 examples of the kind of Google results you don’t want to see showing up if you have any concern about your career or professional reputation.

1. Evidence of an arrest

If getting arrested or being investigated with regard to a criminal activity wasn’t bad enough, the internet has the ability make you look guilty by sharing accusations, or arrests far and wide even if they are unfounded or reversed in court. This information could hang around in your Google results for a very long time if responsive action isn’t taken.

 

 

 

2. Getting Bad Press as a result of something you did

You no longer have to be a celebrity in order to get bad press and negative credibility related to your Google results. So many unsuspecting people are getting reprimanded or even dismissed from their job as a result of posting something on a social media platform or sharing a ‘private’ message or thought in confidence that turns out to be blasted all over the internet. Jokes can be taken out of context, and small, often innocent mistakes can spread far and wide through the viral nature of the internet.

 

 

 

 

 

3. Unsatisfied Customers or Fake Reviews

Never underestimate the power of a disgruntled customer. Individuals go online to research sole practitioners and service providers for the good, bad and ugly. Having even one bad review (even if it is a false review) if you don’t have many reviews over all can harm your bottom line.

Sadly, there are numerous sites that offer anonymous opportunities for disgruntled people to maliciously post false reviews. These sites are not only bad for your reputation, but they often charge the victim who is attempting to remove the comments and slanderous reviews that were erroneously posted.

HINT: No matter how bad a review might be, it is better to address the customer’s dissatisfaction and do what you can to make them happy. Getting an additional bad review can further effect your online reputation and last for a much longer time. Responding to anonymous posts about you that are aggressively negative and meant to harm you is never a good idea. Responding to reasonable reviews that are negative is not a bad thing, show that you care and offer a solution.

4. Slanderous, Insulting or Defamatory Posts on Your Own Blog

Having a good reputation online so that anyone can look you up is vital. Yet, there will always be people who will post (usually anonymously) anything and everything about you in order harm your reputation. It’s best to be aware and vigilant about your online reputation for this very reason.

So what can you do if you have negative results? Just remember, your online social life and reputation is accessible to millions. You should make every effort possible to make your online image shine.

If you are in need of aid in re-taking charge of your online image and reputation, get in touch with us and we’ll give you everything you need to put your best face forward to the world. Contact us at Help@sociallifemanagement.com

©2015 All Rights Reserved Social Life Management

Description: Having bad results showing up in Google for your name and/or business can ruin your career. Here’s 5 examples of bad Google results.

Keywords: online reputation, bad google results, career, job search, online reputation management

Sunday, December 13, 2015

A Measuring Stick for Your Branding Efforts



A company survives on its name and brand recognition.  But how do you know if your branding efforts are really achieving what they’re meant to?

Let’s start at the beginning - what is branding anyway?

Oxford defines the word branding as “the promotion of a particular product or company by means of advertising and distinctive design.”

Once you have a good understanding of your brand identity and begin your branding efforts, you'll need to have a way of measuring them.  Here are five measureable ways to make sure that you’re on the right track.

1. "Blind" Testing Recognition

Branding is all about connecting with your audience in a recognizable way, in an effort to gain long-term brand loyalty of the customer. If a complete stranger recognizes your logo, that means they feel some sort of connection to the brand.  Remember that the most important part of brand recognition is all about getting your customers to know, like and trust you. If you can achieve that then it’s likely they’ll purchase from you when the time comes.


2. Are people talking about it?

One means for gauging the effectiveness of your branding efforts is documenting what percentage of your leads are outbound versus inbound. Do you find yourself having to reach out to potential customers to educate them about your brand or are you getting more inquiries from potential customers who are curious to know more about it? Again, recognition will be your key to a positive brand response.

3. Seek out Feedback

Poll your hot leads, current customers and potential business partners about how they came to find you.  What have they heard and from whom?  Was the information they heard positive or critical?  It’s also important to provide a means of giving feedback for every piece of creative material that your business sends out to the public. If something generates a negative response then you know it’s not quite aligned with your branding goals.

4. Track Everything!

Your brand is geared towards a specific demographic audience.  Each time you reach out and introduce a new aspect of your brand, every event should be categorized and tracked.  When releasing a press release, article, ad, news report or otherwise, you need to track it and any events that surround it. By doing this you can better implement business decisions based on performance and according to what’s suitable for your target audience.

Tracking Leads is equally important. A good sign that your branding is working is when the number of opt-ins, subscribers, and/or referrals from potential or existing customers  is growing. If these groups of people are promoting your brand to those around them, you're well on your way to branding success.

5. Success and Business Growth

Perhaps one of the best ways to measure your branding efforts is to identify whether your business is growing or remaining stagnant. Do you notice higher conversion rates, or quicker closing rates? Is the level of income of your customers growing?

 

Your brand’s reputation should be of utmost importance to you. But discovering the best ways to measure your branding power is only part of the equation. Having the right tools available is critical to achieving branding success. Having an online brand management platform can be very helpful in achieving one’s branding initiatives in a limited amount of time.

If you’re goal is to improve your brand’s positioning and reputation, get in touch with the experts at Social Life Management.

Thursday, November 12, 2015

Use Facebook and Twitter searches to find and share great content!


 

Social Life Management’s Social Engine has several features that help you search for mentions and content to help you monitor what people are saying about your brand or business, and new content on topics related to your interests or your business. This aids you in building social media engagement with current followers and attracts new followers as well.  

These features give you the kind of information that helps you see relevant pieces of content related to your interests posted on social media that you can share or comment on. You can pick your areas of interest by searching for specific interests, words, or hashtags. Once set, your interests will be automatically updated with fresh content that you can use to engage with your audience with our one click sharing feature.

Our live search feature allows you to quickly search Twitter and Facebook for public mentions of keywords and hashtags quickly.
 

How does this work?

Let’s say you work for a marketing company and your client suggests that doing a campaign with a celebrity spokesman. The appeal of certain celebrities and can change rapidly. Our social media monitoring tool is a great way to quickly determine how the public is feeling about that celebrity based on social media mentions of him or her. This applies to any search term and hashtag you choose.

Using our live search feature is as simple as adding the chosen celebrity’s name, and then clicking to search Twitter or Facebook. You can easily determine whether the celebrity the client MUST have is “in” or is “out” with the interests of the campaign’s target audience.

There are so many ways this quick and free feature can be utilized, so start using it today!

Looking for things that are currently trending instead of your own interests is so simple, we also display hashtags that are currently trending globally. In addition, you can find hashtags that are trending for a particular country in the compose box.

If you regularly check trending hashtags, you can use those currently popular hashtags by adding them to your messages. You can also create messages around them to get involved and encourage engagement. This also makes your posts highly relevant to what’s currently being talked about on social media.
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Wednesday, October 14, 2015

Incorrect Online Business Listings Cost Small Businesses Millions


Consumers rely online business listings more than ever to discover new businesses and patronize them. Multiple studies on the accuracy of online business listings have found inaccuracies ranging from 45-73% of the businesses analyzed. Incorrect information on location, phone numbers, and hours of operation frustrate consumers and drive potential customers to competitors.

In surveys of consumer behavior, nearly half of consumers searched for business addresses and hours of operation online before driving to the store. With so many incorrect listings many small businesses have lost and will continue to lose significant numbers of potential customers due to incorrect listings. A customer who travels to the reported location of a business only to find that it is not there is a customer lost for good.

Business directories understand their own legitimacy as a trusted source for consumers is at risk when the information they provide to customers is incorrect. Free online directories are reliant upon business owners to request corrections for their listings. As part of the Social Life Management platform’s local search management service business are able ensure all of their online listings are up to date and accurate. For business owners to do this themselves would require many hours of work that most small business owners simply do not have to spare.

According to FindUSLocal, a local business directory, “most website owners don’t understand the significance of outdated listings. If a business’ listings are incorrect, or even inconsistent, it will cause their search engine rankings to fall, and it may cause confusion among their potential customers.” Social Life Management’s local search management service covers over 100 sites with local business listings, and ensures their accuracy.

Local review sites such as Yelp for instance can have multiple listing of the same business, often with information on one that doesn’t match with information on the other listing or listings. Multiple listings can be confusing for customers, as well as cost a business potential customers. Multiple listings also have the effect of splitting up customer reviews and ratings onto multiple pages where any less than stellar reviews will have more influence than they should.

·         A leading search engine optimization service Moz.com highlighted an addition risk that incorrect listings pose to business owners “Let's start with a quick definition. When a local business has more than one listing for a single physical location in an online directory, these other listings are considered duplicates. A variety of negative outcomes can arise from the presence of duplicate listings, detracting from your local business's ability to rank well and win customers.”

The Google Local Business Information Quality Guidelines speak in very plain language about the number of listings your business can have”  

“Do not create more than one listing for each business location, either in a single account or multiple accounts.”

LocalVox an online marketing firm focused on local marketing for small businesses further highlights issues with online listings which are incorrect.

“Ensuring your name, address and phone are EXACTLY consistent on over 100+ business directories is crucial for your ranking on Google Places (100 million local searches per day).  Plus all the website links in listings give you great search engine optimization value.” 

·         In addition to incorrect phone numbers, addresses, and hours of operation, ten to twenty-five percent of business listings across a number of categories have incorrect website addresses as well. An incorrect website address can make it look like you’ve gone out of business.  
·         By utilizing Social Life Management’s Local Search Management tool, business owners can rest easily that they are no longer losing customers due to incorrect information. Local Search Management is an affordable must-have tool for every small business. Sign up for your two week free-trial of Social Life Management today and request a local search analysis of your business.

Wednesday, September 2, 2015

5 Ways to Improve your Online Reputation




Social Life Management is a powerful social media suite and reputation management tool that helps you look your best online. You can try it free for 14 days http://sociallifemanagement.com/splashb

Once you have created an account, here are a few easy steps to get started:

1. Log into your account and go to your Social Engine ( in Take Action Section of our site) to add your Facebook, Twitter, Instagram and other social media accounts and post from one place!

2. “Fine Tune” your search engine results to identify yourself accurately online take control of your image.

3. From the Social Engine tool, monitor and manage keywords (including your name or business) to keep track of what others are saying about you online.

4. Use the Personal Record Removal tool to delete your private information from sites that resell it!

5. And there are many more tools in Take Action and Advanced Services – check them out and start controlling your Online Social Life and Reputation & Improve you Social Life Score.

As always, we are here to help answer any questions you may have about what we do and how we can help you improve your online presence.

For personalized help or any other needs you may have, please contact The Social Life Management Team at info@sociallifemanagement.com or call (561) 501-0114 MondayFriday 9am-5pm Eastern Time.

Tuesday, September 1, 2015

Automate your Social Posting and Enjoy Your Free Time!


Social Life Management offers some very powerful social media tools for every type of social media user. One major issue that everyone faces using social media is the amount of posting that you need to keep up with to be using it effectively. Vacations, weekends, and evenings are times when your audience is still looking to your social media feeds for engaging content. The good news is that you can be in Hawaii swimming with the dolphins while Social Life Management is keeping up with your social life online.

Here are some ways to schedule and automate posting using Social Life Managements's Social Engine:

 -Automatic Twitter Welcome Message Automatic replies with specific keywords and geographic location

 -Auto retweet a user or a mention

 -Auto moderate on Facebook to ensure bad mentions are monitored before posting on the fan page

-Automatic Facebook cover photo update and other scheduling features that help pre-plan Facebook marketing strategy 

With so many ways to auto-schedule your posts -there is really no excuse for social silence! 

Want to start organizing and scheduling your posts to increase engagement with your customers today?

Try Social Life Management Free for 14-days  http://sociallifemanagement.com/splashb 

Tuesday, August 11, 2015

People are Searching For Your Name Online. Protect Your Reputation!

Did you know that YOUR NAME is really your own personal brand? Everyone is searching    for your first and last name online, this includes: your family, employers, and customers. Big companies spend a lot of time and effort to keep their name, image, and brand in a positive light. Large companies have teams of people working to shape and mold their public image.

How does this relate to you? Well, people are not just looking up companies anymore. They are searching for you! The good news is that you also have help to monitor your brand, it’s an app called Social Life Management. Think of Social Life Management as your own personal public relations team that has your back and keeps your reputation safe. SLM gives you the tools you need in one convenient platform to manage and monitor your most important brand: YOU!
 
Don’t worry if you have not thought about your own name as your brand before. Many people are starting to think in these terms because according to the Denver Post, “Of the 75% of U.S. adults who Google themselves, nearly half say the results aren’t positive.” 
Large companies do not leave their online image or brand unattended and neither should you! They know that their customers are searching for them and they rely on having a positive online image to continue selling their products. With this in consideration, monitoring your own name online (your brand) becomes extremely important and even necessary for your livelihood!

Don’t leave it up to the internet to decide how you look in online searches, take control of your online image with Social Life Management’s14-day free trial today!

Thursday, July 23, 2015

6 Ways to Create a Positive Online Image for Your Small Business (Part 2)




Last week, in part 1, we talked about why it is so important to build a positive online presence –and ways to keep it that way.   This week in part 2, we focus on how to create a positive online image for your small businesses. 

Consider this:

78.6% of everyone in North America is online and 62% of those people are using the internet to conduct research. They could be researching you or your company!   

And 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews. That means that 9 out of 10 decisions your customers make are being influenced by what other people write online! Think about that for a minute …that is huge for your business! 

Your customers are using the internet to find you, if you had an opportunity to change and manage the way you look online, would you do it? Why leave your reputation unguarded?
Here are just a few ways to reclaim your online image and grow your business:

1         1. Google your name and business name. 

See what people are saying about you. Read the reviews and really look into what people are posting. You can use an app such as Social Life Management to find where your business is mentioned so you can keep track of your brand in real time. Ready to see how you are trending online? Use SLM to access deep analytics and customizable reports on every interaction. 

2. Make accounts on: Yelp, Google+, Twitter, Facebook – and monitor them.

Also don’t forget platforms such as Etsy, Pintrest, and Instagram (and where ever your customer’s post about you) to be able to reply to these reviews and questions. With Social Life Management you can create, monitor, and manage 15 or more Social Media & Blog accounts for each user profile, such as page streams, keyword monitoring, scheduled posting and more – all from one account Dashboard. 

3. What can be done about negative reviews?

Negative reviews, without some type of response from you, is as bad as not being able to get a customer service representative on the phone. In fact it’s worse -because everyone can read the complaint! 

The internet is where customers go to vent -it’s no longer possible for you to sit back and be passive. It’s time to respond to negative reviews in a constructive way whenever possible. You can use SLM to mitigate negative material through content creation, SEO tools, and/or legal action if necessary.

SLM can also provides tools for link suppression, public record removal, press release writing and distribution, content creation, online name identification and acquisition and private consultation services

4. Clean up outdated information, broken links, and old phone numbers

Remove: broken links, images that are not useful, and update your information on Google such as location, phone number, store hours, and other vital information that customers are searching for.

5. Content, Content, Content.
 
One way to engage with your customers is to post topics of interest. This can include articles that add value by: educating, entertaining, or communicating with your customers. Help build your brand by engaging with your followers about your products and services. Tell them something fun, interesting, or useful that they will want to be a part of! Share fresh ideas with them – let them know what makes your company unique. 

6. Get Help!

Social media management can be a daunting task to tackle on your own. With several accounts to keep up with, responding to questions, creating new content – all while running your business is a massive undertaking! Social Life Management is a multi-posting social media platform that combines all of your social profiles in one application

 

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Monday, July 13, 2015

People Are Searching for You Online! - Part 1 of Series

Dear Job Seekers, Singles, and Small Business Owners: 

People are Searching for You Online! 





There are some very compelling reasons why it’s absolutely necessary to monitor and improve your online image these days.  

Most people have “Googled” a friend, family member, or coworker for fun – but what if the information you found wasn’t what you expected to see?

“Facebook Stalking” your Ex might be harmless, but let’s say for instance your boss is searching for you - and it costs you your job? While there are still murky legal issues surrounding what a current or potential employer can do with the information they find, it won’t stop them from looking you up right now – and possibly acting on what they see!

And because we love statistics, there are several relevant studies available which bring home just how important it is to: see, own, manage, and improve your image online.

According to an Infographic from Staff.com3 out of 4 hiring managers and recruiters check candidates’ social profiles (even if they are not provided!). 

1 out of 3 employers rejected candidates based on something they found in social profiles.

Careerbuilder.com has a few more Juicy Stats that should raise the paranoia alarms:

34% of hiring managers who currently research candidates on social media said they’ve found information that negatively impacted their hiring decisions.

65% of hiring managers are checking social media to see whether the candidate presents himself/herself professionally.

So go ahead – search for your name in Google. 

Do you like what you see? Are there other people with your same name, who aren’t exactly bright and shining models of society? Did you find an old picture from your college days that would have definitely lowered your GPA? Have your divorce and/or legal issues been paraded about online like the topic of a daytime talk show for the entertainment of others?

The good news is that now you can do something about it! 

First, do what you can and delete or change the privacy settings on all of the Net “No-No’s,” such as images of yourself drinking at parties or offensive, angry rants. 

Then get serious about protecting your online presence by checking out your Social Life Score™ for free. 

Lastly, fine tune the results to begin taking charge of your online image and what other people can see.

Social Life Management is a brand new app that will help you take control of your online identity so you can:

  •         Get the Job You Want
  •         Go on the Date You Want
  •         Own your Name and Accounts
  •         Clean up your Image
  •         Monitor when People Mention You – so you can have a say too!


There is usually a silver lining, and Career Builder states:

29% of hiring managers said some discoveries have led to them extending a candidate an offer.

How about that? There is always an opportunity to improve your chances for success!

Now really IS the time to make your social media profiles and Google search results shine. See what you can do with Social Life Management with a FREE 14-day trial.

Thanks for reading Part 1 of our series, which focused on how Social Life Management can help people like you See, Own, Manage, and Improve your Online Image. Stay tuned for more to come soon!

Upcoming Blog Posts in this Series:

Part 2. Building a positive online image that YOU want: Why having a positive and professional digital footprint is important

Part 3. Reputation for Small Business: Those Reviews Matter!


Part 4. Social Media Account Management and Brand Monitoring for Enterprises 




Monday, June 29, 2015

Social Life Management Launches its Service so Nobody Thinks you’re a Dog

Venturebeat.com Article
June 29th, 2015
Written by Barry Levine


That famous New Yorker cartoon from the early days of the Web —“On the Internet, nobody knows you’re a dog” — is in serious need of updating.
These days, almost anyone can find out you’re a dog — as well as lots of other things about your animalistic past.
Which is why Social Life Management is launching today via a website and iOS/Android apps. If online users think you’re a dog, or worse, that could affect your search for a job or a date, your ability to launch a new business, or your success in getting into your chosen college.
Apparently, there are a lot of people wanting to better their online selves. A 2012 Harris Interactive study found that 75 percent of respondents had Googled themselves, and nearly half of those said the results were not positive.
Developed over a year-long beta phase, Social Life offers a basketful of search engine optimization, public relations, legal, and reputation management tools for checking, managing, and fixing your personal reputation or that of your business.
The key idea is to increase the good stuff said about you online, and decrease or suppress the negative or false stuff.
To do that, the company has created what it describes as a combination of “Hootsuite, Sprout Social, and Reputation.com.” It revolves around the Social Life score, which ranges from 100 to 400 and which the company compares to a FICO credit score.
Although the company is guarded about the factors going into the Score — so as to protect its “secret sauce” — it told me the ingredients include search placement, the Alexa ranking of the sites where you appear, keywords whose searching summons your name or brand, and sentiment analysis that detects the tone of what’s written about you.
CEO Lee Olsen, who has been with the startup less than a month, revealed that his Score started at 185 and now clocks in at 250.
Although he claims a “squeaky clean” past, he noted he has just begun populating his profile and tweaking his online presence to bring his number up.
“There are a lot of Lee Olsen's,” he pointed out.
A user starts at a Profile page that summarizes how you look online. You fill out such fields as your address, schools, business, hobbies, and negative links you know of, like mentions of lawsuits.
A Fine Tune screen then shows results of searches, which you can refine by clicking such indicators as whether they are you or are not you.


To view the full article, go to: http://venturebeat.com/2015/06/29/social-life-management-launches-its-service-so-nobody-thinks-youre-a-dog/