Monday, May 18, 2015

4 Steps to a Successful Social Media Business Strategy

As any business owner would tell you, using social media to promote your business, product or service means you must be able to connect with your audience. Your potential new customer will likely be searching their social media networks to find information about you, such as company reviews posted by other customers. This company feedback could be both positive and negative.

However, just because your company utilizes social media for business does not necessarily mean that the strategy you are using is efficient. In order to achieve desirable results there are some critical decisions to make and steps to take prior to launching a social media marketing campaign.

1. Recognize Your Audience

In order to successfully reach your target market you must first and foremost understand who they are.  Which websites do they frequently visit? What are their interests? Having a clear idea of exactly who you’re looking to attract will make it much easier to determine whether or not you are achieving your social media marketing goals.

In a perfect world, social media marketers will know exactly how their audience is going to react to their content. However, it’s best not to assume that you know, because chances are you don’t exactly. Open up a dialogue with your existing and potential customers about what they’d like to see and hear from you. Also review social media analytics whenever possible to see what tends to work and what does not. Your findings may just surprise you.

2. Understand What Your Brand Is All About

You know your business inside and out, but are you conveying that in a way that’s easy for your audience to understand? One way to ensure that you are is to keep your message consistent across all social media platforms.

Audience members may become confused if they sense multiple “voices” coming from the brand. Your social media messages should represent one, unified and faceless identity.

3. Know How to Reach Your Audience

One of the most simplistic yet critical steps in successfully reaching your target market is understanding HOW to reach them. Social media platforms offer a wide variety of ways to utilize these services as marketing tools.

With platforms like Twitter and Facebook constantly shifting, what worked for your brand six months ago may no longer be effective. It’s important to stay on top of the ever-changing social media trends and practices. Having the help of social media tools and resources is a huge advantage and can make all the difference.

4. Test, Tweak and Optimize

Unless you have a crystal clear idea of what your audience likes, finding that sweet spot may be difficult at first.  It’s imperative to test various concepts and types of content to see what works best. The next step is tweaking the content that works best in an effort to optimize your social media posts.

The key is finding what your audience responds to best and continuing to make adjustments where needed. Attempt to create a surefire strategy that will consistently engage and interest your audience.  If your audience members know, like and trust you chances are much greater that they will become loyal customers.

If you’re interested in learning more about effective social media strategies, visit or Contact Us at

©2015 Social Life Management All Rights Reserved

Friday, May 8, 2015

The 5 Best Tactics for Branding Your Business

Do you think the perception that your brand gives off is important? You better believe it is. But there’s much more than just branding that makes a small business successful.

It doesn't matter if your business is small or large, the way you create and position that perception to your customers is of the utmost importance.

The link between a thriving business and a successful branding campaign is based on winning the hearts of your target audience.

Since purchasing decisions are almost entirely based on emotion, the organizations with a likeable brand are usually the most successful.  Here are a number of key methods for evoking an emotional response from your business’s core market:

1. Being Trustworthy Goes a Long Way

In an age of ample choices for consumers, an organization without a highly recognizable and trustworthy brand will have a difficult time staying relevant. In order to stand out and gain credibility, establishing trust and respect is paramount.

For example, it makes no sense to position your brand as very high-end if you’re targeting budget-conscious consumers. Likewise, brands aimed at a middle-aged demographic should avoid campaigns that position them as too playful or juvenile. Delivering an inconsistent message could make your audience question your integrity.

2. Build Your “Tribe”

If you want to build a collective group who can “spread the word” about your brand, it must revolve around positive word of mouth from friends, family and colleagues. That’s why the message must be relatable, relevant and focused on branding your business from the inside-out.

The most effective place to begin your branding efforts is internally with your employees, then your current devotees and finally with their contacts.  If the message is focused towards contacts of those who already know, like and trust your brand, achieving the same effect on them becomes much more efficient.

3. Show That You Understand

Ever heard the saying “People don’t care how much you know until they know how much you care”? Well, if you want your brand to stand out, your company not only has to understand your customers' problems, but also to show them that you can solve them.  Showing your customers that you genuinely care about their questions and concerns, you form a connection and they recognize that they are a priority to you.

4. Expose Your Strengths and Weaknesses

To make a real connection with your target market, it’s important to show them what distinguishes you from competitors. And that not only includes your strengths but also your weaknesses.  Focus on being authentic and enhancing your strengths, but when something goes wrong be honest with your customers and make sure you do everything possible to fix the issue.

5. Charity Begins at Home

Besides the business-related benefits of being charitably-active, showing compassion and concern for the well-being of others is an ideal way for your organization to engage with the community. Whether it’s starting a fundraiser or sponsoring an employee cause, giving back to your community can improve your reputation and expand your group of potential brand ambassadors.

Have you got a good grasp on your company’s brand perception, and is your brand properly positioned towards your target market?

Social Life Management and its Social Life platform offers a suite of social media and online reputation management tools and services that will help to make the most out of your online branding efforts.

For more information on the best way to brand your business, visit

©2015 Social Life Management All Rights Reserved