These days, almost anyone can find out you’re a dog — as well as lots of other things about your animalistic past.
Which is why Social Life Management is launching today via a website and iOS/Android apps. If online users think you’re a dog, or worse, that could affect your search for a job or a date, your ability to launch a new business, or your success in getting into your chosen college.
Apparently, there are a lot of people wanting to better their online selves. A 2012 Harris Interactive study found that 75 percent of respondents had Googled themselves, and nearly half of those said the results were not positive.
Developed over a year-long beta phase, Social Life offers a basketful of search engine optimization, public relations, legal, and reputation management tools for checking, managing, and fixing your personal reputation or that of your business.
The key idea is to increase the good stuff said about you online, and decrease or suppress the negative or false stuff.
To do that, the company has created what it describes as a combination of “Hootsuite, Sprout Social, and Reputation.com.” It revolves around the Social Life score, which ranges from 100 to 400 and which the company compares to a FICO credit score.
Although the company is guarded about the factors going into the Score — so as to protect its “secret sauce” — it told me the ingredients include search placement, the Alexa ranking of the sites where you appear, keywords whose searching summons your name or brand, and sentiment analysis that detects the tone of what’s written about you.
CEO Lee Olsen, who has been with the startup less than a month, revealed that his Score started at 185 and now clocks in at 250.
Although he claims a “squeaky clean” past, he noted he has just begun populating his profile and tweaking his online presence to bring his number up.
“There are a lot of Lee Olsen's,” he pointed out.
A user starts at a Profile page that summarizes how you look online. You fill out such fields as your address, schools, business, hobbies, and negative links you know of, like mentions of lawsuits.
A Fine Tune screen then shows results of searches, which you can refine by clicking such indicators as whether they are you or are not you.
A company survives on its name and brand
recognition.But how do you know if your
branding efforts are really achieving what they’re meant to?
Let’s start at the beginning - what is
Oxford defines the word branding as “the promotion of a particular product or company by means
of advertising and distinctive design.”
Once you have a good understanding of your
brand identity and begin your branding efforts, you'll need to have a way of
measuring them. Here are five
measureable ways to make sure that you’re on the right track.
Branding is all about connecting with your
audience in a recognizable way, in an effort to gain long-term brand loyalty of
the customer. If a complete stranger recognizes your logo, that means they feel
some sort of connection to the brand.
Remember that the most important part of brand recognition is all about
getting your customers to know, like and trust you. If you can achieve that
then it’s likely they’ll purchase from you when the time comes.
2. What's the Scoop?
One means for gauging the effectiveness of
your branding efforts is documenting what percentage of your leads are outbound
versus inbound. Do you find yourself having to reach out to potential customers
to educate them about your brand or are you getting more inquiries from
potential customers who are curious to know more about it? Again, recognition
will be your key to a positive brand response.
Poll your hot leads, current customers and
potential business partners about how they came to find you. What have they heard and from whom? Was the information they heard positive or
critical? It’s also important to provide
a means of giving feedback for every piece of creative material that your
business sends out to the public. If something generates a negative response
then you know it’s not quite aligned with your branding goals.
Your brand is geared towards a specific
demographic audience. Each time you
reach out and introduce a new aspect of your brand, every event should be
categorized and tracked. When releasing
a press release, article, ad, news report or otherwise, you need to track it
and any events that surround it. By doing this you can better implement
business decisions based on performance and according to what’s suitable for
your target audience.
Tracking Leads is equally important. A good
sign that your branding is working is when the number of opt-ins, subscribers, and/or
referrals from potential or existing customers is growing. If these groups of people are
promoting your brand to those around them, you're well on your way to branding success.
Success and Business Growth
Perhaps one of the best ways to measure your
branding efforts is to identify whether your business is growing or remaining
stagnant. Do you notice higher conversion rates, or quicker closing rates? Is
the level of income of your customers growing?
Your brand’s reputation should be of utmost
importance to you. But discovering the best ways to measure your branding power
is only part of the equation. Having the right tools available is critical to achieving
branding success. Having an online brand management
can be very helpful in achieving one’s branding initiatives in a limited amount
If you’re goal is to improve your brand’s
positioning and reputation, get in touch with the experts at Social Life Management.
Your Reputation Is Important! Do you know what the Internet has to say about you? Do you own your online image and information or is someone else controlling it?
What do you think these people have in common?
A person looking for a new job
A parent with a child applying for college
A single person dating
An adult going through a divorce
A professional looking to build a practice
An entrepreneur running a small business
What they have in common is that someone will search for information about them online... and what is found online WILL impact their life and success.
Ignoring what's online can have a profound impact on your life. If something negative appears in search results, it can have disastrous effects.
Threats to your reputation are increasing daily and can come from customers, an ex-relationship, disgruntled employees, jilted business partners, clients, competitors and others.
Nothing is simply a small town issue anymore. Everything has the potential for world-wide visibility. It's crucial to understand and control the positive and negative impact of material posted by you and about you online.
Social Life Management is designed to help you SEE, OWN, MANAGE and IMPROVE your online and social media reputation. The website and iOS and Android Application features a suite of tools that help you create and host new content, as well as monitor and suppress negative content, on social networks and in search results and blogs. These efforts put together will improve your online visibility and show an accurate representation of who you really are.
Your online reputation is accessible to millions. Make yours shine.