These days, almost anyone can find out you’re a dog — as well as lots of other things about your animalistic past.
Which is why Social Life Management is launching today via a website and iOS/Android apps. If online users think you’re a dog, or worse, that could affect your search for a job or a date, your ability to launch a new business, or your success in getting into your chosen college.
Apparently, there are a lot of people wanting to better their online selves. A 2012 Harris Interactive study found that 75 percent of respondents had Googled themselves, and nearly half of those said the results were not positive.
Developed over a year-long beta phase, Social Life offers a basketful of search engine optimization, public relations, legal, and reputation management tools for checking, managing, and fixing your personal reputation or that of your business.
The key idea is to increase the good stuff said about you online, and decrease or suppress the negative or false stuff.
To do that, the company has created what it describes as a combination of “Hootsuite, Sprout Social, and Reputation.com.” It revolves around the Social Life score, which ranges from 100 to 400 and which the company compares to a FICO credit score.
Although the company is guarded about the factors going into the Score — so as to protect its “secret sauce” — it told me the ingredients include search placement, the Alexa ranking of the sites where you appear, keywords whose searching summons your name or brand, and sentiment analysis that detects the tone of what’s written about you.
CEO Lee Olsen, who has been with the startup less than a month, revealed that his Score started at 185 and now clocks in at 250.
Although he claims a “squeaky clean” past, he noted he has just begun populating his profile and tweaking his online presence to bring his number up.
“There are a lot of Lee Olsen's,” he pointed out.
A user starts at a Profile page that summarizes how you look online. You fill out such fields as your address, schools, business, hobbies, and negative links you know of, like mentions of lawsuits.
A Fine Tune screen then shows results of searches, which you can refine by clicking such indicators as whether they are you or are not you.