Thursday, July 23, 2015

6 Ways to Create a Positive Online Image for Your Small Business (Part 2)




Last week, in part 1, we talked about why it is so important to build a positive online presence –and ways to keep it that way.   This week in part 2, we focus on how to create a positive online image for your small businesses. 

Consider this:

78.6% of everyone in North America is online and 62% of those people are using the internet to conduct research. They could be researching you or your company!   

And 90% Of Customers Say Buying Decisions Are Influenced By Online Reviews. That means that 9 out of 10 decisions your customers make are being influenced by what other people write online! Think about that for a minute …that is huge for your business! 

Your customers are using the internet to find you, if you had an opportunity to change and manage the way you look online, would you do it? Why leave your reputation unguarded?
Here are just a few ways to reclaim your online image and grow your business:

1         1. Google your name and business name. 

See what people are saying about you. Read the reviews and really look into what people are posting. You can use an app such as Social Life Management to find where your business is mentioned so you can keep track of your brand in real time. Ready to see how you are trending online? Use SLM to access deep analytics and customizable reports on every interaction. 

2. Make accounts on: Yelp, Google+, Twitter, Facebook – and monitor them.

Also don’t forget platforms such as Etsy, Pintrest, and Instagram (and where ever your customer’s post about you) to be able to reply to these reviews and questions. With Social Life Management you can create, monitor, and manage 15 or more Social Media & Blog accounts for each user profile, such as page streams, keyword monitoring, scheduled posting and more – all from one account Dashboard. 

3. What can be done about negative reviews?

Negative reviews, without some type of response from you, is as bad as not being able to get a customer service representative on the phone. In fact it’s worse -because everyone can read the complaint! 

The internet is where customers go to vent -it’s no longer possible for you to sit back and be passive. It’s time to respond to negative reviews in a constructive way whenever possible. You can use SLM to mitigate negative material through content creation, SEO tools, and/or legal action if necessary.

SLM can also provides tools for link suppression, public record removal, press release writing and distribution, content creation, online name identification and acquisition and private consultation services

4. Clean up outdated information, broken links, and old phone numbers

Remove: broken links, images that are not useful, and update your information on Google such as location, phone number, store hours, and other vital information that customers are searching for.

5. Content, Content, Content.
 
One way to engage with your customers is to post topics of interest. This can include articles that add value by: educating, entertaining, or communicating with your customers. Help build your brand by engaging with your followers about your products and services. Tell them something fun, interesting, or useful that they will want to be a part of! Share fresh ideas with them – let them know what makes your company unique. 

6. Get Help!

Social media management can be a daunting task to tackle on your own. With several accounts to keep up with, responding to questions, creating new content – all while running your business is a massive undertaking! Social Life Management is a multi-posting social media platform that combines all of your social profiles in one application

 

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Monday, July 13, 2015

People Are Searching for You Online! - Part 1 of Series

Dear Job Seekers, Singles, and Small Business Owners: 

People are Searching for You Online! 





There are some very compelling reasons why it’s absolutely necessary to monitor and improve your online image these days.  

Most people have “Googled” a friend, family member, or coworker for fun – but what if the information you found wasn’t what you expected to see?

“Facebook Stalking” your Ex might be harmless, but let’s say for instance your boss is searching for you - and it costs you your job? While there are still murky legal issues surrounding what a current or potential employer can do with the information they find, it won’t stop them from looking you up right now – and possibly acting on what they see!

And because we love statistics, there are several relevant studies available which bring home just how important it is to: see, own, manage, and improve your image online.

According to an Infographic from Staff.com3 out of 4 hiring managers and recruiters check candidates’ social profiles (even if they are not provided!). 

1 out of 3 employers rejected candidates based on something they found in social profiles.

Careerbuilder.com has a few more Juicy Stats that should raise the paranoia alarms:

34% of hiring managers who currently research candidates on social media said they’ve found information that negatively impacted their hiring decisions.

65% of hiring managers are checking social media to see whether the candidate presents himself/herself professionally.

So go ahead – search for your name in Google. 

Do you like what you see? Are there other people with your same name, who aren’t exactly bright and shining models of society? Did you find an old picture from your college days that would have definitely lowered your GPA? Have your divorce and/or legal issues been paraded about online like the topic of a daytime talk show for the entertainment of others?

The good news is that now you can do something about it! 

First, do what you can and delete or change the privacy settings on all of the Net “No-No’s,” such as images of yourself drinking at parties or offensive, angry rants. 

Then get serious about protecting your online presence by checking out your Social Life Score™ for free. 

Lastly, fine tune the results to begin taking charge of your online image and what other people can see.

Social Life Management is a brand new app that will help you take control of your online identity so you can:

  •         Get the Job You Want
  •         Go on the Date You Want
  •         Own your Name and Accounts
  •         Clean up your Image
  •         Monitor when People Mention You – so you can have a say too!


There is usually a silver lining, and Career Builder states:

29% of hiring managers said some discoveries have led to them extending a candidate an offer.

How about that? There is always an opportunity to improve your chances for success!

Now really IS the time to make your social media profiles and Google search results shine. See what you can do with Social Life Management with a FREE 14-day trial.

Thanks for reading Part 1 of our series, which focused on how Social Life Management can help people like you See, Own, Manage, and Improve your Online Image. Stay tuned for more to come soon!

Upcoming Blog Posts in this Series:

Part 2. Building a positive online image that YOU want: Why having a positive and professional digital footprint is important

Part 3. Reputation for Small Business: Those Reviews Matter!


Part 4. Social Media Account Management and Brand Monitoring for Enterprises