Monday, December 21, 2015

4 Search Results on Google that Can Ruin Your Career


 Human Resource Departments and Executive Recruiters are researching candidates online and making judgments based on the results they find. If they find any of these 5 types of results your job prospects could be in trouble.

It has been estimated that more than half of people seeking employment have been rejected because of negative or unflattering public information found on the internet.

If you are not on top of your online reputation and actively managing it, you will have little protection from any kind of negative search result, true or untrue. People are naturally skeptical, one or two bad things will be weighted more heavily in people’s mind than 10 good things when they use the internet to evaluate your character.

Here are 5 examples of the kind of Google results you don’t want to see showing up if you have any concern about your career or professional reputation.

1. Evidence of an arrest

If getting arrested or being investigated with regard to a criminal activity wasn’t bad enough, the internet has the ability make you look guilty by sharing accusations, or arrests far and wide even if they are unfounded or reversed in court. This information could hang around in your Google results for a very long time if responsive action isn’t taken.




2. Getting Bad Press as a result of something you did

You no longer have to be a celebrity in order to get bad press and negative credibility related to your Google results. So many unsuspecting people are getting reprimanded or even dismissed from their job as a result of posting something on a social media platform or sharing a ‘private’ message or thought in confidence that turns out to be blasted all over the internet. Jokes can be taken out of context, and small, often innocent mistakes can spread far and wide through the viral nature of the internet.






3. Unsatisfied Customers or Fake Reviews

Never underestimate the power of a disgruntled customer. Individuals go online to research sole practitioners and service providers for the good, bad and ugly. Having even one bad review (even if it is a false review) if you don’t have many reviews over all can harm your bottom line.

Sadly, there are numerous sites that offer anonymous opportunities for disgruntled people to maliciously post false reviews. These sites are not only bad for your reputation, but they often charge the victim who is attempting to remove the comments and slanderous reviews that were erroneously posted.

HINT: No matter how bad a review might be, it is better to address the customer’s dissatisfaction and do what you can to make them happy. Getting an additional bad review can further effect your online reputation and last for a much longer time. Responding to anonymous posts about you that are aggressively negative and meant to harm you is never a good idea. Responding to reasonable reviews that are negative is not a bad thing, show that you care and offer a solution.

4. Slanderous, Insulting or Defamatory Posts on Your Own Blog

Having a good reputation online so that anyone can look you up is vital. Yet, there will always be people who will post (usually anonymously) anything and everything about you in order harm your reputation. It’s best to be aware and vigilant about your online reputation for this very reason.

So what can you do if you have negative results? Just remember, your online social life and reputation is accessible to millions. You should make every effort possible to make your online image shine.

If you are in need of aid in re-taking charge of your online image and reputation, get in touch with us and we’ll give you everything you need to put your best face forward to the world. Contact us at

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Description: Having bad results showing up in Google for your name and/or business can ruin your career. Here’s 5 examples of bad Google results.

Keywords: online reputation, bad google results, career, job search, online reputation management

Sunday, December 13, 2015

A Measuring Stick for Your Branding Efforts

A company survives on its name and brand recognition.  But how do you know if your branding efforts are really achieving what they’re meant to?

Let’s start at the beginning - what is branding anyway?

Oxford defines the word branding as “the promotion of a particular product or company by means of advertising and distinctive design.”

Once you have a good understanding of your brand identity and begin your branding efforts, you'll need to have a way of measuring them.  Here are five measureable ways to make sure that you’re on the right track.

1. "Blind" Testing Recognition

Branding is all about connecting with your audience in a recognizable way, in an effort to gain long-term brand loyalty of the customer. If a complete stranger recognizes your logo, that means they feel some sort of connection to the brand.  Remember that the most important part of brand recognition is all about getting your customers to know, like and trust you. If you can achieve that then it’s likely they’ll purchase from you when the time comes.

2. Are people talking about it?

One means for gauging the effectiveness of your branding efforts is documenting what percentage of your leads are outbound versus inbound. Do you find yourself having to reach out to potential customers to educate them about your brand or are you getting more inquiries from potential customers who are curious to know more about it? Again, recognition will be your key to a positive brand response.

3. Seek out Feedback

Poll your hot leads, current customers and potential business partners about how they came to find you.  What have they heard and from whom?  Was the information they heard positive or critical?  It’s also important to provide a means of giving feedback for every piece of creative material that your business sends out to the public. If something generates a negative response then you know it’s not quite aligned with your branding goals.

4. Track Everything!

Your brand is geared towards a specific demographic audience.  Each time you reach out and introduce a new aspect of your brand, every event should be categorized and tracked.  When releasing a press release, article, ad, news report or otherwise, you need to track it and any events that surround it. By doing this you can better implement business decisions based on performance and according to what’s suitable for your target audience.

Tracking Leads is equally important. A good sign that your branding is working is when the number of opt-ins, subscribers, and/or referrals from potential or existing customers  is growing. If these groups of people are promoting your brand to those around them, you're well on your way to branding success.

5. Success and Business Growth

Perhaps one of the best ways to measure your branding efforts is to identify whether your business is growing or remaining stagnant. Do you notice higher conversion rates, or quicker closing rates? Is the level of income of your customers growing?


Your brand’s reputation should be of utmost importance to you. But discovering the best ways to measure your branding power is only part of the equation. Having the right tools available is critical to achieving branding success. Having an online brand management platform can be very helpful in achieving one’s branding initiatives in a limited amount of time.

If you’re goal is to improve your brand’s positioning and reputation, get in touch with the experts at Social Life Management.